Idea Napkin No.1

1) Hi, my name is Madeline Worthington and I am trying to change the way that people view meal prepping in a positive light that encourages healthy eating. My talents include being very resourceful, dedicated, and passionate about the work I am doing. I have always been the type of person that strives to be the best that I can be and that in turn that reflects into my work. The skills that have lead me to this point will give me an advantage that will be represented through my work ethic and desire to see this business to succeed. If I were to start a business such as this it would change my life in a very impactful way. I would make sure that all my time and energy went into the business so that my customers are getting the most nutritious yet delicious food. 

2) The service that I have created is a meal prep business that allows customers to buy pre-portioned meals for a low cost. This business will encourage customers to take the next step in a healthier lifestyle starting with the food they eat. Each meal will be composed of delicious food that is within the healthy limits for serving size but still leaves you feeling full. 

3) This business is targeted to a group of individuals who are trying to eat healthier but just don't have the necessary time, patience, or desire to meal prep weekly. At the beginning I had first thought this business would be specifically designed to meet the unmet need of college students. But after research and interview that I have conducted it is clear that there are many people who are interested in a service such as the one I am offering. All of my customers have the desire to eat healthy while staying on a budget. They are looking for a service that encourages clean eating but will still stay within the healthy limits for serving size. 

4) Many people are looking to make the next step towards living a cleaner and healthier life and the business I am creating will help them do just that. This business will allow customers to buy meals up for up to 5 days a week for a relatively low cost. It will allow them to have healthy delicious options that keep clean eating in mind. This service is for people who may need a little help getting started in their journey and would like to have access to a healthy meal. 

5) The difference between us and other clean eating business is the fact that we are specifically designed for meal prepping with options for breakfast, lunch, and dinner. This style of business will really encourage those to eat healthy for every meal and stick with a plan so they will see the results they desire. The meal plans will allow customers to change the way the are eating and think about food. We will offer meal plans designed for weight loss, ketogenic diets, high protein, or if you're just looking for a healthy meal. 

I think all of the elements I have listed above will contribute to the success of my business and will encourage customers to start eating healthier. There are elements I will have to tweak and work on to make sure my customers are receiving the highest standard of food that will bring them the right nutrients necessary. To make sure all of my meals are abiding by the correct ratios for the health standards we will have a nutritionist on our team that works directly with our chefs to make these meals healthy yet nutritious. A main goal for my business is to find farmers that can supply food that is grown locally to encourage other local businesses to work with one another. All business plans will have areas that need tweaking and I am sure I will stumble upon a few more before this is complete.