Testing the Hypothesis Part 1

1.  In college students tend to live a busy life revolving around school, work, and maintaining a social life. These priorities lead to a lack of healthy eating choices due to convenience and prices. I believe that an opportunity exists for a low cost, fast, and healthy meal option specifically targeted for the college student on a budget.

2. Who: College students on a budget who want to eat healthy
What: Many college students will choose the cheaper faster option for food usually resulting in an unhealthy choice.
Why: With limited time and other priorities students tend to chose the quick unhealthy meal over other options especially during late night hours.

3. Hypothesis Testing
Who: Many people have this need not just college students. Young people in the workforce as well as elderly people who aren't fond of cooking but want healthy options.
What:  I think that this quick healthy option should be available for all meals so that students have access to nutritional food anytime of the day.
Why: The vast majority of students are affected by the issue of wanting to eat healthy but not having access to low cost healthy options. Since students are on the go from class, to work, to the bars an affordable place that offers healthy choices would be a great opportunity.

4. Interviews
I interviewed 5 people and was able to come to the conclusion that many people want to have access to affordable healthy food that they can quickly buy. A few of the people I interviewed suggested that this place should stay open late since college students leaving the bar are hungry and want to get some sort of food but there are few places that offer cheap healthy options late night.  Many people want to make the right choice by eating healthy and what I gathered from my interviews is that everyone has the need but they want it to be met in different ways. A boy I interviewed suggested the idea to offer a meal plan with a certain number of meals per week for an affordable flat rate. This would allow for students to eat healthier on more then one occasion and have different options available to them. Another interviewee suggested a delivery type service that is available to bring healthy meals. What I gathered from these interviews is that many people not just students are looking for a nutritional, quick, affordable option to eat. Before conducting these interviews I was sure that college students would be the ideal consumer of this type of restaurant but I learned that many people are looking for an affordable healthy meal option.  This opportunity exists for all people and I believe there is a huge untapped market for this type of business.