Who: A business that would lie outside the boundary of my opportunity would be a restaurant that offers a delivery service such as Pizza Hut or Dominos.These pizza companies pride themselves on offering a quick meal with a carry-out or delivery service for a relatively low cost. That is what my opportunity seeks to accomplish but the difference being we would be supplying nutritious options that are portioned within the healthy limits. A family with young children would have the same unmet need but they might fall outside of the boundary of my opportunity because kids are known to be picky eaters. Another person who may fall outside the boundary would be someone who travels for work and would not see the benefit in a meal plan service.
What: The need I identified would be very beneficial to a person looking to make a healthy choice with a meal plan type service available. But it would differ in the aspect that a person might view a meal plan service as an unnecessary expense when buying groceries and cooking is an option. I would say that one need can outweigh another so in the case of purchasing a meal plan service or in some instances needing to pay bills, the need for paying bills will be higher.
Why: The group of customers inside the boundary all have the same need when they are seeking out this type of business but those who are not all had a range of reasons as to why this need was not necessary for them. In the interviews I conducted the reasons spanned from picky eaters,to an elderly couple who just loves to cook together, to someone who saw more of a benefit to meal prep themselves.
Interviews: When interviewing 5 new people I gained valuable insight into why others do not have the same need that my opportunity is based on. The first interview I conducted was with a mother who had two young daughters. After explaining the premise of my opportunity I asked her if that type of service would be something her family would be interested in. Even though she liked the goal we were trying to achieve with healthy meals she explained that her daughters are very picky when it comes to eating. She also expressed concerns about the pricing for a full set of meals for a family so the idea of a family meal pack was created as well as kid friendly options. My next interview was with a truck driver that is out of town 4 of the 7 days of the week. He informed me that this type of service is not ideal for someone like him who is traveling a majority of the week. I was intrigued to see if he would be interested in a 3 day meal plan for when he would be home and he said it would be something worth considering. Having access to a healthy meal once a day encourages you to continue to eat more nutritiously. The next person I interviewed was intrigued by the idea of a meal plan service for the benefits of having a nutritious meal everyday. He was hesitant about using a meal plan service because he was worried that the food would not stay fresh all 5 days so he was more inclined to go in to order. I was able to interview a teacher at an elementary school to see if she was interested in a meal plan service that encourages healthy eating. She said she had been looking for a service like this but after research found that she would benefit more from buying groceries and preparing her own meal prep rather than paying for a service. The last interview I conducted was with an elderly married couple that informed me that a meal plan service would not be ideal for them. They went on to explain that their favorite part of the day was cooking a meal together and how more people need to cook together because it brings people closer. The need for a healthy option was still present in these interviews but each person had their own reasons as to why it would not benefit them.
***Was not able to figure out how to create a table within Blogger***
Inside the Boundary
Who is In: College students, people trying to eat healthier, working men and women
What the Need is: A need for healthy options at a low cost that are quick and delicious
Why the Need Exists: Many people are trying to eat healthier and live a cleaner life style
Outside the Boundary
Who is not: Families with small children, workers that travel frequently, those on a budget
What the Need is not: A necessary expense for those on a budget
Alternative Explanations: Those not interested in eating healthy, people who are picky eaters
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