Friday, July 6, 2018

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A prototypical customer for my business would be a single woman who is trying to start eating healthy and get back in shape. Lisa who is 28 works very long hours as a nurse so she doesn't have much time to get the proper nutrition that she needs. She has been trying to stay on budget and find a meal plan service that offers options for weight loss. In the past few years Lisa has gained a few pounds that she would now like to lose and our program was the first stepping stone for her. Lisa loves to take long walks outside with her dog after a long day at work or just hit the beach for a nice relaxing day off. Since Lisa has started a new health journey she has been trying to exercise more and find fun ways to stay active. Her main struggle is with food and not eating the proper nutrients that support weight loss for the goals that she has in mind. In her free time Lisa binge watches episodes of Game of Thrones, Westworld, and her all time favorite Sex and the City. She has always enjoyed reading books that stimulate her mind in ways that make her think outside the box and try to grasp a deeper meaning. Lisa is a prototypical customer for my business because she is looking for a way to eat healthy nutritious meals that will keep her full while working. I believe that Lisa and I do share some things in common. We are both interested in a service that will offer delicious choices for a meal plan but still stay within the proper nutritional guidelines that promote a healthy weight loss. I don't think it is a coincidence because customers that will be enjoying our food and meal plans have some sort of goal in mind. Whether that be to start eating healthier, attempting to lose weight, or even just trying to avoid cooking my business is right for you.

1 comment:

  1. I think you did a great job with this blog assignment. the demographic you explained seems to be the most average and typical person to choose to participate in a meal plan program. It was so accurate that I found it funny. You did a great job!

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