What's Next?

Existing Market:  It took me awhile to figure out what might be next for my venture but I finally figured it out. Since my venture was all about creating a meal prepping service for the main meals you eat my next venture would be to create a line of snacks with the same ideals in mind. In the interviews I conducted I explained my prior venture and all three of the interviewees were very interested. They gave me ideas as to what could be next for my business and these were a few answers; meal replacement smoothies, acai bowls, and healthy desserts. These were all great ideas worth considering but I still plan on taking the snack idea to the next level. This allows me to corner the market for all three meals a day with available snacks as well. By doing so we will be able to create tons of different options that people will enjoy and keep them full throughout the day. I know I tend to snack throughout the day on unhealthy options ut if I had access to filling snacks I would more inclined to eat those.

New Market: The market I am targeting has a wide range of individuals and not necessarily a single group. If I were to target a certain group of individuals I would chose those who are obese and want to lose weight. That would change the concept slightly so that we are still offering nutritious food but it is more specifically designed for weight loss.  This would encourage people in highly obese areas to seek out other options rather than just fast food. We would still make sure that this business venture is efficient and willing to adapt to the weight loss goals. By doing so we are expanding our demographic to include everyone who wants to change the way they are eating for the positive. In the interviews conducted I spoke with my aunt and her husband who are both on the heavier side to get their opinions on this new venture. They informed me that this would be something worth reading into and that would continue to use if it became apparent to them that it is working.   By making the change to specifically target weight loss we are encouraging those who are struggling with it to have a healthy meal option.

What surprised me the most about the new market is that it has the ability to target the largest group of individuals who are struggling the most with weight loss. It is not as attractive as the existing market because the existing market is open to all who wish to eat healthy and stay on track. A blend of the two markets would be very beneficial to the business because we would be able to reach a very large number of individuals.