Solving the Problem

The opportunity I am pursuing is a product as well as a service that allows customers to have a quick healthy meal option that is available on a meal plan type schedule as well as a restaurant. This type of business would encourage customers to select meal options that are both nutritious and pre-portioned. Giving customers the opportunity to buy multiple meals as part of the meal plan leads to better decisions being made. My product/service will be a restaurant with multiple options that you can select that will encourage healthy eating but still be delicious. The restaurant will offer a walk up style design that allows  consumers to select what they want but still be in and out with a nutritious meal in hand. We will offer a meal plan option for  customers and they will be able to buy up to 5 meals on the meal plan for a low cost value. If customers enjoy our service and wish to continue the meal plan we will incentivize them with 2 free meals after every 3 weeks of ordering a full 5 day plan. Other incentives would include a discount card that would allow consumers to get a free meal after every 10 meals that they buy in store as not apart of the meal plan service. By doing so we hope to encourage more people to eat more nutritious and join our meal plan service so they can be on the right track to becoming a healthier individual starting with the way they eat.