1) The general theme the book The Art of Social Media: Power tips for Power users by Guy Kawaski focused on the importance of social media while pursuing a career. Nowadays social media plays such a massive role in society that future employers will now take a look at applicants social media. This way they are able to see how they are perceived by others before they hire them into their company.
2) This book connects and enhances what i've learned so far in ENT3003 in a positive way that will allow me to grow as an entrepreneur. With social media having such a high prevalence in our society it is important to make sure all social media accounts are professional in the case that employers may take a look at them. You want to put your best self out there for those to see.
3) I would have participants create a fake social media account with all negative aspects that jobs would look at so that they can see the feedback. This way they would get a first hand look at the feedback and criticism that employers would be looking at when selecting an applicant.
4) I was shocked to discover that more employers aren't using the references listed as a way to screen candidates but rather checking social media. Employers feel like they can gain valuable information on a job applicant through their social media accounts. This also terrified me because even though I don't post anything bad it just got me thinking about what future employers might be seeing.
After reading your post I wish I read this book. I might have to go back and look at it. Social media has always been a question to me if it is more of a positive aspects to this world or negative. I also think your assignment idea is very creative and interesting. Students could gain a lot out of trying that.
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